Principal System Engineer 2 · Senior Principal Architect
DIRECTV (formerly AT&T)
2011 – Present
System and Solution Architect for linear and dynamic ad insertion across DIRECTV Stream, U-Verse IPTV, and DirecTV Satellite.
- Solution architecture for on-premises, cloud (AWS), and hybrid deployments.
- Translates product requirements into design and technical requirements. Works in SAFe Agile framework both on-train and off-train.
- Architect for grooming sessions where scrum teams break work into user stories.
- Solution architect for SDK integration initiative — resulted in a patent application for a system to standardize and simplify future integrations.
- Advertising architect for CCPA data flow and auditing — designed a robust audit trail to honor privacy elections and support litigation documentation.
- Lead system engineer for interactive advertising application creation and delivery on satellite TV platform following a large cross-company merger.
▶ "Exceeds" performance rating: 2025, 2024, 2022, 2021, 2020, 2019, 2016, 2014, 2012